Fall 2009 Trend Watch – Eighties Luxe (pg. 3)

EIGHTIES LUXE

Lush and luxurious, this trend direction speaks of maximum effort and devil-may-care decadence. All about hitting the town, think satin cocktail frocks, razor-sharp shoulders, and dolled-up party dresses. Finish is everything with this look, so it’s little surprise that when it comes to the hair, we see ultra-glossy colours and a maintained sheen that appears lit with a permanent spotlight. Eighties styles are referenced – a rounded bob, curls and waves – but brought up to date with modern shaping and slicing. Stylistically speaking, the decade of decadence is back.

ESSENTIAL Product for Eighties Luxe: OSiS Glamour Queen H₂O-free Volumising Hairspray for maximizing your favourite Eighties Luxe style.

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Fall 2009 Trends Watch – The Dark Amazons (pg 4)

THE DARK AMAZONS

Dark, dominant and deeply sexy, the warriors of style are taking control. Referencing post-apocalypse classics like Bladerunner and Mad Max, we see cigarillo-thin stilettos, leather that’s moulded on the body, long fluid dresses slashed to the hip, and knicker-skimming boots. This full-throttle fashion demands equally dominant hair, which comes definitively straight, precision cut, or styled in up-dos like headdresses. Colours intentionally seek conflict: stark blondes amidst negating shades of black and inky purple. Beautifully brutal, these looks could kill with desire.

ESSENTIAL Product for The Dark Amazons: BLONDME Shine Magnifying Spray to bring intense shine to any hair colour.

The ESSENTIAL LOOKS team for Autumn/Winter 2009 was led by Schwarzkopf Professional Global Ambassador Tom Kroboth, who says: “This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles.”

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Fall 2009 Trend Watch – Out of Shape (pg. 2)

Out Of Shape

This season, artful shaping is creating a cocooning silhouette, while synthetic colours add an avant-garde edge. Inspired by New Wave streamlining and gender blurring, we are

seeing stiff draping, couture-like construction, and oversized volume that tends towards the sculptural. Hair also follows a simplified line, but adds depth and dimension with multilayered shaping and elongated forms. Colours are equally anarchic (two-tone blondes, the whitest of whites, rebellious reds), playing havoc amongst drawn-out wedges, sculpted fins and almost-mohawks. Artful and intellectual – the perfect combination.

ESSENTIAL Product for Out Of Shape: OSiS Thrill Fibre Gum for definition and flexibility to achieve any imaginative style.

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