Fall 2009 Trend Watch – 40s Romance
ESSENTIAL LOOKS from Schwarzkopf Professional brings you the 111yr Edition: Part 2 distilled into four NEW visual moods for Autumn/Winter 2009. These looks capture the essence of the season – defining the spirit of our times, creating a cultural snapshot, and presenting a storybook of style. Each season, a handpicked team of hair professionals immerses themselves in the fashion weeks of London, Paris, Milan and New York and emerges inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.
40s ROMANCE
Reviving the era of elegance, this trend direction takes post-war European women as its inspiration, mixing soft femininity with graceful tailoring. This lean aesthetic comes with cinched and emphasised waists, heavenly coatdresses, tweeds and uniform-like suits. To play up the nostalgia of this look, hair gets glamorous with waves, collapsed spirals, Victory rolls, chignons and blown-out curls that give the head an asymmetric shape. Colours are soft focus and romantically tinged in cherry red, rich espresso, and chanteuse blonde. This is romance that’s almost worth fighting for.
ESSENTIAL Product for 40s Romance: OSiS Loopy Curl Cream to help bring out your natural soft waves.
Greener, Healthier and Non Toxic Hair
And Now…. Holtz Hair Design Studio Launches Greener, Healthier and Non Toxic Hair from Schwarzkopf Professional
Living more conscientiously is one of the biggest social trends and while most of us want to live healthier and ecologically friendlier lives we don’t want to compromise on our beauty regimes….especially our hair!
Schwarzkopf Professional launches first high performance hair colour, care and styling brand “ESSENSITY”, free from artificial fragrances, ammonia, silicones, paraffins, mineral oils and parabens.
Combining health, ecology and social support ESSENSITY concentrates on 3 dimensions of sustainability while offering a high performance hair colour in 20 intermixable shades that even cover 90% of grey hair. Finally, men and women with allergies and sensitivities and pregnant women can colour their hair without the fear of chemical reactions.
Health – chemical free, organic ingredients
Ecology – biodegradable formulas, 100% recyclable packaging, avoidance of aerosol applications and unnecessary folding boxes
Social Responsibility – annual min. of 70 hectares of tropical reforestation with partners Futuro Forestal, who is not only committed to biodiversity but to helping local producers in a sustainable way
Henkel, the 130 year old German Company that created the ESSENSITY line, won the 2008 National ESG Award for best environmental, social and governance performance. The ESG award recognizes companies that proactively combine optimization of sales, environmental policy and social approaches with investor-oriented corporate governance.
