Fall 2009 Trend Watch – 40s Romance

ESSENTIAL LOOKS from Schwarzkopf Professional brings you the 111yr Edition: Part 2 distilled into four NEW visual moods for Autumn/Winter 2009. These looks capture the essence of the season – defining the spirit of our times, creating a cultural snapshot, and presenting a storybook of style.  Each season, a handpicked team of hair professionals immerses themselves in the fashion weeks of London, Paris, Milan and New York and emerges inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.

40s ROMANCE

Reviving the era of elegance, this trend direction takes post-war European women as its inspiration, mixing soft femininity with graceful tailoring. This lean aesthetic comes with cinched and emphasised waists, heavenly coatdresses, tweeds and uniform-like suits. To play up the nostalgia of this look, hair gets glamorous with waves, collapsed spirals, Victory rolls, chignons and blown-out curls that give the head an asymmetric shape. Colours are soft focus and romantically tinged in cherry red, rich espresso, and chanteuse blonde. This is romance that’s almost worth fighting for.
ESSENTIAL Product for 40s Romance: OSiS Loopy Curl Cream to help bring out your natural soft waves.

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