Greener, Healthier and Non Toxic Hair

And Now…. Holtz Hair Design Studio Launches Greener, Healthier and Non Toxic Hair from Schwarzkopf Professional

Living more conscientiously is one of the biggest social trends and while most of us want to live healthier and ecologically friendlier lives we don’t want to compromise on our beauty regimes….especially our hair!

Schwarzkopf Professional launches first high performance hair colour, care and styling brand “ESSENSITY”, free from artificial fragrances, ammonia, silicones, paraffins, mineral oils and parabens.

Combining health, ecology and social support ESSENSITY concentrates on 3 dimensions of sustainability while offering a high performance hair colour in 20 intermixable shades that even cover 90% of grey hair.  Finally, men and women with allergies and sensitivities and pregnant women can colour their hair without the fear of chemical reactions.

Health – chemical free, organic ingredients
Ecology – biodegradable formulas, 100% recyclable packaging, avoidance of aerosol applications and unnecessary folding boxes
Social Responsibility – annual min. of 70 hectares of tropical reforestation with partners Futuro Forestal, who is not only committed to biodiversity but to helping local producers in a sustainable way

Henkel, the 130 year old German Company that created the ESSENSITY line, won the 2008 National ESG Award for best environmental, social and governance performance.  The ESG award recognizes companies that proactively combine optimization of sales, environmental policy and social approaches with investor-oriented corporate governance.